"My art isn't worth it"
"People won't pay what I want"
Pricing is difficult, I offer my service and advice to who I can but at the end of the day I can't reach everyone to give you this talk. So I am writing this general journal about why your art ACTUALLY does not sell. I am going to try to be possitive but this journal may be harder to digest then most of the other informational journals simply because of the nature of the reason under pricing occurs. Which is because the seller has no self confidence, no experience, and is making business about their worth as a person when it has nothing to do with your value as a human being.
Step 1: Drop the Bad Attitude: Your art and your worth as a person are two separate entities. Selling is a business. If anything your a bad business person. Not a bad artist. Acknowledge that there is a PROBLEM with your business that has a tangible solution. Not some abstract "I suck" problem, there is no solution to "I suck".
Step 2: Check Yourself before You Wreck Yourself: If you are serious about selling you have to be serious with people. No one is asking you to not be yourself. However, you have to be professional. This means.. no rant journals about personal issues or complaining about being demotivate etc unless you can be upbeat. These things negatively impact your viewership. They also discourage people from watching your JOURNAL which is where you release you commission openings. This is a business, not your diary. You have to put yourself above drama and devote your social feeds to you consumers/ fans.
Step 3: Professionalism: Acting like this actually is a business and having confidence in your prices, products, and interactions with consumers is key. If you ACT like your product is worth what you are charging no one is going to dispute that fact with you. Rather they are going to be excited to receive the commissioned work even if they had to pay more than they anticipated.
Step 4: Be Prepared to Deal with People: I feel like this fits under professionalism but you need to be PREPARED to answer questions. Make documents/ paperwork to make their life and your life easier so you don't have to answer the same question 100 times. People honestly do not WANT to bother you.
Step 1: Fix your Page: Why do popular artists have high viewership? Because of first impressions. Regardless of skill, If your profile page is boring and default, then by default so are you. I am more likely to go into someones gallery if when I click their profile it is organized and decorated well. Don't loose a opportunity to make a amazing first impression!
Step 2: Clean your Gallery: If your gallery is full of half done work, white backgrounds, un-centered images, and cat photos. Delete them. You are filling your page with crap that buries your product. It also makes you look art look cheap. Gallery art is framed, centered, signed, and presented. Your work should be done exactly the same. Organize everything! Make this easy for people, don't waste their time.
Step 3: Where are your Prices?..uh..are you Open?: WHERE ARE YOUR PRICES?!?! ARE YOU OPEN!??!Where does it say you are open? In a journal you submitted 3 weeks ago that I deleted? People buy commissions after seeing work. Make it easy on yourself. Put a custom box on your page that says "COMMISSIONS OPEN" and put a link to your prices at the VERY TOP of your page in huge font. You have to beat people over the head with this stuff. Don't assume they can figure it out themselves.
Step 4: Advertising: Like I said if you are having trouble selling its cause you aren't SELLING yourself. Post deviations,polls, journals, talk about your SUCCESS if you get some commissions. If you POST something before you open say "commission's coming soon!" If you POST a commission say, "this is a commission for "insert name" I am open".
Step 1: Be Prepared to Deal with People/ Paper Work: You need to be PREPARED to answer questions BEFORE YOU OPEN. Make documents/ paperwork to make their life and your life easier so you don't have to answer the same question 100 times. People honestly do not WANT to bother you. So you better make it easily available. Put it on your front page. Nothing is worse than loosing a sale cause you weren't prepared. So figure out what documents you need before hand.
Step 2:Money: Determining price is a huge messy ordeal. But you cannot charge less than 8 a hour. If you are, you are loosing money. If you can't produce something in under 6 hours you shouldn't be selling it as your first commission product. You are here to make a profit. Not slave for 9 hours on something for 10 dollars. That isn't even enough to buy a shirt. If You charge less than 8 dollars for anything...ANYTHING. You are underselling. period. I will go into more detail another time.
Step 3: Dealing with Orders: Have a way to keep organized/ keep all your order forms. Believe me sometimes you will forget what you are doing. Keep everything.
Step 4: No: ....No means no...if you are uncomfortable...don't...take...the order. You will hate it. I promise. If you ARE going to decline at least offer them OTHER solutions instead of blindly turning them down.
Step 5: Do I want your Money?: Make sure you are being smart and checking who is making a order. Read their journals, their front page, their art comments. If they are a douche. Don't take the order.
Step 6: Follow Up: If you have a ISSUE you have to notify your commissioners. I have a 1 week delivery time after I post the last work. If it takes me more than 7 days from the date of the last submission I will notify the consumer I am late, and when I am planning on starting. I also sent a "shipped" notice once I do start. You guys need to be professional.
Art/ Delivery/ Presentation/ What is a Good Product to Sell.
Now that I went over all of the other mistakes people make. I can get to the art. This is pretty subjective to taste but there is stuff you can do. So here is what I do...
Step 1: What are you Selling Again?: If you are starting out don't expect people to just want your stuff. Make a sample piece first.
Step 2:Is it Good for Me?: IS the product you are selling actually going to be productive and cost effective for you emotionally. I see people try to sell what they think will sell, what other people sell, or what they think will be a good challenge but to be honest you should be selling something that you can easily and efficiently make. You should be producing a product that is easy for you to make but you can be proud of making so you have a drive to continue making them.
Step 3: ;A; Don't They Want My Product?: Instead of asking yourself vague questions/ polling your watchers for what they want (they don't know what they want)...Just ask your watchers their general age demographic and make a product based on that...
Step 4: Finished Product: Always present your commissioned works in a way that is clean, professional, and consistent so it actually looks like what people are used to purchasing. This is mostly for people starting out.
*rolls over* that is it...pretty much. I am sure there is stuff I left out but 95% of the time this is what I tell people to do.... I hope it helps.